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Industrial Design Friend
Richard Friend
Lead Industrial Designer

As a lead industrial designer at Smithwise, Richard focuses on developing intuitive and aesthetically pleasing solutions for a wide range of design challenges.

His creative problem solving, communication skills and manufacturing knowledge enable him to consistently design innovative and informed products.

Before joining Smithwise, Richard held design positions at Hoover (TTI Floorcare) and Little Tikes. While at Hoover he developed the product architecture, human factors and design direction for new lines of lightweight steerable and cordless vacuums. At Little Tikes, he created compelling sports, role-play and outdoor children’s products.

Richard is a graduate of the Cleveland institute of Art with a BFA in Product Design. He assisted with a Little Tikes sponsored project for students at CIA, and contributed to the Little Tikes Co-Op program.

He enjoys traveling, skateboarding, visiting craft breweries and is an avid Pittsburgh sports fan.

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